THE CULTURE OF LANCE — APPAREL & OBJECTS

NO RULES.

The rulers are precise. Everything else is negotiable.

No measurements required. For when the work is done. Desirable, deliberate brand objects — not logo giveaways.

LIMITED — ARTIST COLLABORATION

The Spectrum Rule — Limited Colorway.

A real Lance straight edge, anodized in the full seven-family spectrum, numbered and boxed. The one object where precision and No Rules meet.

See the tool it's based on →
PRODUCT PHOTOGRAPHY — SPECTRUM-ANODIZED RULE IN A NUMBERED BOX, TOP LIGHT

The collection.

CONCEPT LINE — CAMPAIGN-GRADE, NOT GIVEAWAY
COMING SOON

No Measurements Required Tee

$34PLANNED
COMING SOON

Designers Rule. Cap

$28PLANNED
COMING SOON

Measure Seriously. Make Freely. Sweatshirt

$68PLANNED
COMING SOON

Zero-Ring Patch

$8PLANNED
COMING SOON

Spectrum Sticker Pack

$6PLANNED
COMING SOON

Tote — The Long Line

$24PLANNED
Measure seriously.
Make freely.