CARRY LANCE — RETAILERS, DISTRIBUTORS & CAMPUS STORES

A destination, not a peg of rulers.

A coordinated instrument assortment, seven visible color families, a small footprint, and selection logic customers can read in seconds — a branded instrument destination that crosses art, design, sewing, engineering, education, and gift.

Institutional buying — Lance PRO
THE COLOR WALL — WHAT SHOPPERS SEE FROM THE AISLE

A ruler is a ruler is a ruler. Until you hang it like this.

Seven families and seven colors organize the assortment by the work each tool does.

LANCEPRECISION RULERS DESIGNERS RULE.
01
Aluminum Straight Edge Ruler — Inch
02
Heavy-Duty Aluminum T-Square
03
Aluminum L-Square
04
Aluminum French Curve Ruler
05
30°/60°/90° Template Triangle Ruler
06
Aluminum Center-Finding Ruler
07
Black Anodized Left-to-Right Bottom Edge Rule
Find the tool that rules your work → QR — THE FINDER, IN-AISLE
COORDINATED ASSORTMENT7 COLOR FAMILIESFOOTPRINT QUOTED TO FITORGANIZED BY THE JOB
TODAY — THE ANONYMOUS PEG

A small selection of rulers displayed by price and size.

WITH LANCE — A DESTINATION

Color explains the assortment before an associate is asked — and occasions walk to it on their own: teacher gifts, graduation, back to school, first apartment, first job.

Concept illustration of a Lance color wall in a retail aisle
DISPLAY CONCEPT

Three programs. One system.

Choose a proposed display program sized to your store. Exact SKUs, facings, fixture dimensions, availability and wholesale terms are confirmed in your opening-order proposal.

THE LANCE 7.

COMPACT DISPLAY — ONE HERO PER FAMILY

A starting point for museum, design, stationery, campus and gift stores: one instrument from each family. The current sample configurations below identify the tools; quantities, substitutions and display components are agreed in your quote. Listed prices are retail; request wholesale pricing.

Aluminum Straight Edge Ruler — Inch

Aluminum Straight Edge Ruler — Inch
6"
SKU SE-006-LAN
$7.99 retail

01
Heavy-Duty Aluminum T-Square

Heavy-Duty Aluminum T-Square
24"
SKU HT-024-LAN
$29.93 retail

02
Aluminum L-Square

Aluminum L-Square
12" x 6"
SKU LS-012-LAN
$11.25 retail

03
Aluminum French Curve Ruler

Aluminum French Curve Ruler
24" (Inch)
SKU FC-024-LAN
$14.50 retail

04
30°/60°/90° Template Triangle Ruler

30°/60°/90° Template Triangle Ruler
8"
SKU TR-3060-8-LAN
$6.44 retail

05
Aluminum Center-Finding Ruler

Aluminum Center-Finding Ruler
12"
SKU CF-012-LAN
$3.45 retail

06
Black Anodized Left-to-Right Bottom Edge Rule

Black Anodized Left-to-Right Bottom Edge Rule
12"
SKU BLR-012B-LAN
$7.99 retail

07
PROPOSED: FIXTURE + SIGNAGE + STAFF CARD + REORDER GUIDE

THE LANCE 25.

THE COMPLETE BRANDED WALL

Major art-supply, sewing, drafting, fabric, and university stores. The eligible assortment in seven-family organization — the website's Tool Wall, translated to the floor, with planogram, opening-order recommendation, and replenishment logic.

Illustrative 25-position layout. Your quote identifies the exact instruments and configurations.

PLANOGRAM · SELECTION SIGNAGE · QR TO FINDER + ORIENTATION LAB · SAMPLES WHERE APPROPRIATE

X RULE CAPSULES.

SEASONAL & AUDIENCE DISPLAYS

Activate Lance without the full assortment — and refresh the message without replacing the core wall.

Teachers Rule — Back to School Artists Rule — Studio Tools Engineers Rule — Graduation Makers Rule — Cutting & Layout
BUILD YOUR LANCE PROGRAM — FOUR ANSWERS, ONE PROPOSAL

Tell us about the store. We'll size the program.

1 · STORE TYPE
2 · FIXTURE SPACE
3 · YOUR CUSTOMERS
4 · THE COMMITMENT
ANSWER ALL FOUR — THE RECOMMENDED PROGRAM ASSEMBLES HERE.
OR COMPARE THE THREE PROGRAMS DIRECTLY
X RULE CAPSULE
BREADTH5–8 instruments, one audience
FOOTPRINTCounter or endcap
BEST FORSeasonal tests, gift & museum
PROPOSED SUPPORTCapsule signage + social kit
REPLENISHPer season
OPENING ORDEREntry
LANCE 7
BREADTH7 instruments — one per family
FOOTPRINTOne fixture bay, 2–4 ft
BEST FORFirst permanent program
PROPOSED SUPPORTHeader, color chips, staff guide
REPLENISHBy facing, monthly
OPENING ORDERMid
THE LANCE 25
BREADTH25 selected instruments · seven families
FOOTPRINTFull wall panel, 4 ft+
BEST FORArt, sewing, drafting & campus flagships
PROPOSED SUPPORTPlanogram, QR Finder, campaign kits
REPLENISHReorder by position
OPENING ORDERFull program — quoted

Request an opening-order quote.

Send your store type, available width and height, target opening budget and preferred program. Ask for an itemized proposal covering:

  • Exact SKUs, configurations, units per SKU and facings.
  • Fixture dimensions, cost or credit, and included signage.
  • Wholesale opening investment, suggested retail value, freight and payment terms.
  • Retailer margin at the proposed prices and reorder quantities by position.

Your quote confirms fixture availability, opening-order costs and wholesale terms.

Already stock Lance? The partner desk handles reorders, planograms, staff education and campaign kits. Open Lance Partner →

What the display does for the store.

Customers can read it
Seven color families explain the assortment before anyone asks an associate.
A category that looks like something
Most rulers are anonymous stationery. Lance is a branded destination.
Crosses departments
Art, design, drafting, sewing, fabrication, education, gift, museum, campus.
A giftable technical product
Teacher gifts, graduation, new jobs, holidays — seasonal display themes.
Small footprint, broad variety
A coordinated instrument assortment on one panel — variety without excess floor space.
A renewable platform
The message rotates by season; the core assortment stays put.
ASK ABOUT SUPPORT FOR YOUR STORE
  • Product data, UPCs, and photography
  • Planograms and reorder-by-position guides
  • Staff training and product-selection guides
  • Window, counter, and digital signage
  • Seasonal campaign kits and social assets
  • Availability and lead-time information
Talk to the retail desk.

Request wholesale pricing, display options and an opening-order proposal for your store.